From the Founder
I created Executive Decisions as a company because of two major stories in my business life (linked below this).
After I began hosting a leadership lunch in Frisco Texas, I began helping place some executives in positions and continue to place a few positions each year.
As for what inspired Executive Decisions as a media publication, I have eliminated the names in the below story intentionally.
During college, I read a popular publication religiously. In my final year of college, it published two articles I knew lacked truth. To be fair to the popular publication, it later updated the articles to admit this. Regardless, I terminated reading the popular publication and have never read an article from it again.
In 2016, I created a publication with a colleague. I intentionally do not share this publication, as we terminated it, but the domain is owned by someone else. We wrote truth. But we didn't know at the time that no one valued truth. Several years later, we realized that our publication would never be profitable. It did open several doors on other opportunities and we started businesses with those that went on to do extremely well. In reflecting over our lesson from the publication, one lesson we both learned was that a contrarian point of view will never be popular - that’s what makes it contrarian.
I began the media side of Executive Decisions several years later as lesson for my children. As it turned out, I needed to reflect over some of these truths from time to time myself. Rather than take an approach of writing frequently like my friend and I did in the past, Executive Decisions produces a maximum of two articles per month - one free, one paid (up to 2026). This has allowed me to spend more time meeting and working with other leaders.